with our Email Marketing Services!
Goal Focused Email Marketing Services
Our agency’s email marketing services help you speed up your sales cycle. The goal of email marketing is to move your prospects from one stage of your sales funnel to the next. In other words, our agency will send emails that motivate people to buy your products and services. Our email marketing agency will craft engaging newsletters to help you stay top of mind. We can also create “drip campaigns”, or email automation sequences, to send a systematic flow of emails to your marketing leads. Use our email marketing services to speed up your sales cycle, save valuable time, and utilize our experienced personnel.
Why Email Marketing?
Email marketing is not new, but it is far from dead. Below are a few reasons why you should consider using our agency’s email marketing services:
9 billion people use email applications
91% of consumers check their email on a daily basis
86% of consumers would like to receive promotional emails from companies they do business with
1/3 of consumers have purchased products and services from emails
- For every $1 spent in email marketing, the average return on investment is $44.
The truth is that your customers check their emails every day. They want to receive emails from brands they do business with. But, they only want it if you are emailing valuable content. Our email marketing agency will help you create emails your audience will love.
Imagine reaching thousands of potential customers with just one click of a button. Email marketing is one of the most powerful digital marketing methods available to your business because it gives you the largest access to potential clients for the least amount of money and in the shortest time!
We know that email marketing brings you results because we have been doing it for over 7 years. If done properly, it can build loyalty and trust in your brand, turning all those potential leads into actual customers.
Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.
YOUR COMPANY’S REPUTATION IS MORE VALUABLE THAN MONEY – PROFESSIONAL EMAILS SHOULD BE PERSONALIZED
Personalization in email marketing is no longer optional. If you want to be successful, you must do it. Simple as that. We live in a world where everything is customizable to our preferences, and it is now an expectation.
If your brand is one of those who loves to set themselves apart from the crowd, using custom templates will ensure your ability to do that. Customized and tailor-made, your e-marketing campaigns will have a layout and design that matches your company’s website and branding.
Once your email catches your recipients’ attention, you can use our in-depth analysis to further identify exactly how many people opened your e-mail, clicked on the links, or shared it on social media.
Email marketing is one of the most effective marketing strategies. Having said that, to maximize your return-on-investment, take a look at other cutting edge services we offer in pay-per-click advertising, web design and development, social media management, and search engine optimization.
7 STATISTICAL REASONS TO START EMAIL MARKETING NOW!
These statistics will prove to you how email marketing can definitely benefit your business.
In 2017, global e-mail users amounted to 3.7 billion users. This figure is set to grow to 4.1 billion users in 2021. (Statista)
In 2017, the total number of business and consumer emails sent and received per day reached 269 billion and is expected to continue to grow at an average annual rate of 4.4% over the next four years, reaching 319.6 billion by the end of 2021. (Radicati Group)
Email marketing has an average ROI of 3,800 percent. For every dollar invested, the average return is $38. (Salesforce)
86% of professionals prefer to use email when communicating for business purposes. (HubSpot)
By the end of 2018, worldwide mobile email users are expected to total over 2.2 billion. (Radicati)
Segmented email campaigns get 14.31% more opens and 100.95% more clicks than non-segmented campaigns. (MailChimp)
Triggered email campaigns have an open rate of 45.70%, a click-through rate of 10.75% and click-to-open rate of 23.52%, with the 0.58% unsubscribe rate and 0.06% spam rate. (GetResponse)
Fact is, email is not going anywhere. Another fact is that if your email is not optimized for mobile, 80 percent of users will delete it. (Bluehornet)
While the campaign type and style varies from company to company, our skilled team of email marketers will create an email marketing strategy tailored to you, to maximize results.
ARE YOU READY TO PLAN A WINNING EMAIL MARKETING STRATEGY? WE’LL HELP YOU!
It’s no longer enough to just convert a prospect into a customer. Now, the focus is on converting the prospect to a customer and maximizing the lifetime of the customers. Email marketing is a great way to make sure you are touching base with your customers continuously, keeping them informed of new services, products, and company updates. It works like a charm, but there is a lot of work involved. There are mounds of KPIs to track and optimize for. There’s segmentation. Time of day. Design. CTA placement. But that’s where we come in. We’ll do all the work for you, so you can just reap the success.
Email Marketing Strategy
The first thing our agency will do is develop an email marketing strategy for your business. It will define the “who, what, when, and how” of your campaign. We will research your audience and determine who will be the best audience to target. We will then craft a content strategy to determine what your brand’s message should be and how we will add value. And finally, we will determine when emails will be sent and how they will progress leads down your marketing funnel.
The next thing our agency will do is create a strategy to develop your email list. This normally consists of developing lead magnets, or offers, that incentivize people to provide you with their email address in exchange for something of value. Examples of lead magnets include free guides, checklists, quizzes, eBooks, and much more. We will work with you to develop a lead magnet to attract more leads for your business.
The next step our email marketing agency will take is to implement call-to-actions on your website to promote your lead magnets. This will help you convert your website visitors into email subscribers. Typical website call-to-actions include floating headers, website pop-up forms, sidebar forms, and more.
The fastest way to grow your email list is to advertise your lead magnets. You would need to use our social media advertising or search engine advertising services to do this. Our agency will advertise your lead magnets on social media or search engines to generate more subscribers. We would direct traffic from advertising to a custom landing page that allows people to opt-in to your email list.
Email Marketing Software
Our clients will be able to use our recommended email marketing software. Our agency will help you select and implement an email marketing software to receive leads and send emails. If you have a preferred email marketing software, we can also integrate with yours if it fits within our capabilities.
Our email marketing specialists will design email newsletters that reflect your business. The emails we develop will use best-practices for email deliverability, open rates, click-through-rates, and conversions. The content within your emails may include relevant blogs, case studies, upcoming events, and more.
Email List Maintenance
Our agency will also perform routine list maintenance. It is important to remove unengaged subscribers from your email list. If your subscribers do not engage with your emails, it will negatively impact your email deliverability. In other words, if you have a bad list, you will end up in spam. We will monitor your contacts’ engagement on an ongoing basis to ensure that you have an engaged email list.
Email Marketing Reporting
Our agency will send reports every month to breakdown your email marketing performance. The main metrics we look at are subscribers, open-rates, click-through rates, and conversions. We will review, analyze, and strategize to improve these results each month.
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A social media management and marketing company with a concentration on increasing sales revenue and ROI. We also handle shopify store design, web design and search engine marketing.